THE CONCEPT

The "Play" sign is a universal symbol, recognized by everyone.

It is one of the most well-known and fundamental icons of the music and image worlds. A combination of simplicity and hi-tech, curiosity and fun, energy and movement, rhythm and design, Play evokes not just a word, but also a whole universe. A universe, but also a composition that captures and expresses an imaginary world, an instant in time, an era.

A genuine creative feat, the new Givenchy fragrance seeks above all to provoke emotions. Press "PLAY" and escape your daily routine to surf on new sensations, emotions and experiences, reveling in this newfound freedom. It is a perfume for a man who is in touch with his era and ready to live his emotions to the full.